References and Further Reading
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Get inspired and learn something new today. Copyright: BBC. You can use OpenLearn to. Explore subjects Browse subject categories to explore new topics or look for reference material for a course you are already studying. No Date. Essentials of Marketing 3rd ed. Financial Times Prentice Hall.
The Essentials of Marketing Research
Reality in Advertising. Macgibbon and Kee. Hirschman and Moris B. MBA Skool-Study. Retrieved Retrieved 23 March Television Critical Methods and Applications 3rd ed. Washington Post. About FedEx. Kiplinger's Personal Finance.
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Kiplinger Washington Editors, Inc. Alexandria, Va. Fast Company. Random House Publishing Group. Categories : Advertising techniques Marketing techniques Promotion and marketing communications Uniqueness. Harvard Business Review, 57 2 Rajir, P. Advertising: The social Aid challenge.
Swostik publishers and distributors page Rodrigo, M. Shelly, R.
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Advertising Theory Rout ledge communications. Taylor and Francis Publishers Page. Slotegraaf, R. The paradox of a marketing planning capability. Journal of the Academy of marketing Science, 32 4 Teece, D. Vorlies, D. Benchmarking marketing capabilities for sustainable competition advantage.
Journal of marketing, 69 1 Weitz, B. Selling: building partnerships. Wernerfelt, B. A resource based view of the firm. Strategic management journal 5 2 , William D. Perreault, Joseph P.source url
Essentials of Marketing Communications - Jim Blythe - Google книги
Open Journal Systems. Journal Help. User Username Password Remember me. Notifications View Subscribe. Font Size. Full Text: PDF. References Abrahamsen, R. Sal kind Research design social measurement sixth edition. Mark Godson, Relationship marketing first education. Pensrose, E. The theory of the growth of the firm. Oxford, UK: Blackwell.