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The Essentials of Marketing Research

Reality in Advertising. Macgibbon and Kee. Hirschman and Moris B. MBA Skool-Study. Retrieved Retrieved 23 March Television Critical Methods and Applications 3rd ed. Washington Post. About FedEx. Kiplinger's Personal Finance.

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Kiplinger Washington Editors, Inc. Alexandria, Va. Fast Company. Random House Publishing Group. Categories : Advertising techniques Marketing techniques Promotion and marketing communications Uniqueness. Harvard Business Review, 57 2 Rajir, P. Advertising: The social Aid challenge.

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  • Advertising Theory Rout ledge communications. Taylor and Francis Publishers Page. Slotegraaf, R. The paradox of a marketing planning capability. Journal of the Academy of marketing Science, 32 4 Teece, D. Vorlies, D. Benchmarking marketing capabilities for sustainable competition advantage.

    Journal of marketing, 69 1 Weitz, B. Selling: building partnerships. Wernerfelt, B. A resource based view of the firm. Strategic management journal 5 2 , William D. Perreault, Joseph P.

    Essentials of Marketing Communications - Jim Blythe - Google книги

    Open Journal Systems. Journal Help. User Username Password Remember me. Notifications View Subscribe. Font Size. Full Text: PDF. References Abrahamsen, R. Sal kind Research design social measurement sixth edition. Mark Godson, Relationship marketing first education. Pensrose, E. The theory of the growth of the firm. Oxford, UK: Blackwell.

    Resnick, M.